Essay from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, language: English, abstract: China´s reform and open up policy initiated in 1978 has contributed to expanding its economy. From 1989 until 2013, China GDP Annual Growth Rate averaged 9.2%. While Europe and the US are facing a decrease of their inhabitant's ´purchasing power, China´s growth has led to the apparition of a significant middle class which is getting richer and buys more than its elders. China represents a huge potential for multinationals companies that have been trying to break into this market. Thus, understanding Chinese consumer´s behaviours has become essential to the establishment of a successful marketing strategy. However, China as a country is also very diverse. A simple look at the administrative organization of the mainland part divided into five levels (municipalities, provincial capitals, prefectures, counties and county cities) reveals a significant segmentation which is even broader as soon as you leave the cost to go through the lands. What retail markets and channels should companies choose in order to target those markets? Besides, as China had to face significant economic and political changes over the past few years, Chinese consumers´ shopping habits have been evolving dramatically. As a result, categorizing Chinese consumers can be very challenging since several factors such as age, localisation (rural/town) or revenue influence greatly Chinese's consumers habits. In this essay, we will choose to distinguish Chinese consumers revenue wise: affluent, mainstream/aspirants, value, poor according to the categories that have been mentioned in McKinsey Study "Meet the Chinese consumer of 2020". What will China consumers buy next? First, we will analyze the global trends of an evolving Chinese market. Secondly, we will explain why companies'retail strategies should adapt to regional differences with
In contrast to
Amazon and other book retailers,
who might also feature Chinese consumers´s behaviours. The Chinese market, retail strategies and consumer groups within their extensive online inventories,
our focus at BulkBooks.com is on dealing with bulk orders while providing personalized service.
With our amazing team of friendly professionals, Price Matching, and our user-friendly
Quote form,
we aim to simplify and expedite your bulk book purchasing process.
Should you wish to interact with a person while placing your bulk order for Chinese consumers´s behaviours. The Chinese market, retail strategies and consumer groups?
We have a Bulk Book Specialist available to help, poised and prepared to assist you.
Chat us or
Contact us now!