In our ever-changing digital world, businesses of all shapes and sizes are met with a challenge to successfully employ new technologies to find a better way of serving their needs. There is no exception to that rules regardless of the business or market your are in; digital transformation is a must. The book discusses what 'Digital Transformation' is, what it isn't, and how you as an individual, team or company can be prepared for change. Also, the guide helps you to detect and to develop the necessary new skills and capabilities, and even new ways of thinking, behaving, and working in this transformation process.Digital transformation in these times of convulsion gives you the foundations to create a digital marketing strategy. Without a digital strategy, businesses run the risk of expending unnecessary resources, missing opportunities and being overtaken by the competition. From setting your goals and the importance of understanding an increasingly complex customer journey, the guide will cover the "must-have" for any digital marketing strategy best practice to be in place.