So What?: How to Communicate What Really Matters to Your Audience by Magnacca, Mark
Mark Magnacca
9780137158263
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So What?: How to Communicate What Really Matters to Your Audience by Magnacca, Mark in Bulk Overview
Argues that the key to successful communication is focusing on the needs of the audience and how they will benefit, and describes how to leverage this principle to communicate effectively, attain goals, and succeed.
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ISBN:
9780137158263
Dimensions (WxH):
5.0 x 8.0
Publisher:
Ft Pr
Publication Date:
May 18, 2009
