The New Influencers: A Marketer's Guide to the New Social Media
Paul Gillin
9781884956942
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Explains the dynamics and influence of such social media as blogging, social networking, and podcasts and looks at the new ethics and behaviors that accompany social media and how corporations are exploiting these media to reach customers.
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ISBN:
9781884956942
Dimensions (WxH):
6.0 x 9.25
Publisher:
Quill Driver Books
Publication Date:
May 01, 2009
