The Tanning of America
Steve Stoute and Mim Eichler Rivas
9781592407385
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Traces the rise of hip-hop from a niche genre to mainstream culture, revealing how it has contributed to a new generation of multi-ethnic consumers who share experiences and values that can be tapped for marketing campaigns.
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ISBN:
9781592407385
Dimensions (WxH):
5.2 in x 7.9 in
Publisher:
Penguin Publishing Group
Publication Date:
August 07, 2012
